As part of the creative team behind the FFUN Cars re-brand—developed under the Force From Up North umbrella—I contributed to shaping a fresh, energetic, and distinctly Saskatchewan identity for the dealership’s relaunch. My role spanned concept development, asset creation, and creative problem-solving to bring the new brand to life across multiple touchpoints.

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A major highlight of this project was the full delivery truck and trailer wrap, designed to appear like a surreal vehicle from the outside. This immersive, illusion-style treatment acted as a mobile brand experience—turning everyday deliveries into moving advertising moments and extending the playful, bold spirit of the FFUN identity.

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In addition to the vehicle wrap, I supported the development of OOH concepts, digital advertising assets, and social media creative for launch. These deliverables helped introduce the new brand to Saskatoon with high visibility, cohesive storytelling, and a visually striking identity that aligned with the overarching Force From Up North brand direction.

This project emphasized collaborative brand building, cross-platform cohesion, and creating work that feels fun, bold, and unforgettable—just like FFUN itself.