I was part of the creative team that developed the visual identity and campaign materials for Councillor Jordan Back’s 2022 re-election campaign in the District of North Vancouver. Our goal was to craft a clear, trustworthy, and community-focused design system that felt both modern and grounded in local values.

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We built a cohesive visual language that carried across OOH placements, digital advertising, and all promotional materials, ensuring consistent message hierarchy and strong name recognition at every touchpoint. The campaign’s aesthetic struck a balance between bold visibility and an approachable, civic tone that resonated with residents.

 

The campaign was a success—Jordan Back won re-election—and our creative work played a key role in presenting a unified, memorable, and persuasive presence throughout the district.