This project reimagined the Capilano Rd. & Ridgewood Dr. billboard as a flexible, brand-driven communication piece. Replacing an outdated design, the new layout aligns with the current brand identity and visual standards while incorporating universal directional symbols for clear wayfinding.

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The system’s modular rail design allows for easy updates to park hours and seasonal event messaging throughout the year. The challenge was redefining the concept of a billboard to function as a living, adaptable display—balancing design clarity, practicality, and the client’s evolving storytelling needs.