This transit wrap was part of a city-wide campaign promoting Capilano Suspension Bridge Park’s Annual Pass program. The concept was already established when it reached me, and my role was to bring it to life visually across the full length of a Vancouver trolley bus.

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I translated the creative direction into a clean, impactful layout built for movement and scale. The goal was to make the Annual Pass message instantly readable in the busy downtown core, while still giving the campaign room to breathe on such a large canvas. The panoramic bridge image became the anchor, stretching along the body of the bus and creating a sense of immersion as the vehicle moved through the streets.

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I focused on balancing bold brand elements with thoughtful spacing, refining the typography hierarchy, and ensuring the visuals remained crisp and legible from both curbside and long-distance views. Working with the unique geometry of the bus—windows, doorways, curves, and hardware—I prepared detailed production files that ensured the final installation aligned seamlessly once wrapped.

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The result is a moving billboard that feels integrated with the landscape and unmistakably Capilano: a blend of scale, clarity, and the promise of year-round adventure.