A key element of Capilano Suspension Bridge Park’s citywide brand visibility, the Capilano Shuttle serves as a moving billboard connecting downtown Vancouver to the park’s iconic rainforest experience. The full-wrap design transforms the bus into an extension of the park itself — immersing viewers in lush greens, sky blues, and a panoramic bridge vista that captures the thrill of the destination before guests even arrive.

 

The design uses realistic photography blended with illustrated textures to create depth and continuity from front to back, while bold brand identifiers and high-contrast typography ensure readability in motion. The wrap not only reinforces Capilano’s visual identity but also acts as an experiential preview, turning everyday city commutes into mobile invitations to explore the park.

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This cohesive large-scale design elevated the shuttle fleet into a striking, recognizable component of the park’s brand ecosystem — a perfect example of how environmental design and advertising can merge to tell a place-based story.