Brand Identity

2023 - 2024

Building on the established Prospect Point identity, I developed a cohesive suite of branded materials that enhanced the guest experience and retail visibility. This included the design of menus, signage, and sales collateral, each thoughtfully aligned with the brand’s rustic yet refined visual language.

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To further elevate the brand presence, I concepted, directed, shot, and edited the Foodster Competition campaign — a dynamic visual storytelling piece that showcased the energy and spirit of the Prospect Point experience through both photography and design.