For the 2024 Employee Appreciation Night, the annual summer soirée returned with a new theme — Saddle-Up. Building on the success of the previous year’s “Capchella,” this refreshed concept reimagined the event through a Western-inspired lens while maintaining the core spirit of celebration, recognition, and community.

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The visual identity featured warm desert tones, vintage typography, and hand-drawn illustrations of cacti, canyons, and the iconic suspension bridge — merging the rugged charm of the Wild West with Capilano’s signature natural aesthetic. The design system extended across event posters, nomination forms, award certificates, signage, and branded décor, creating a cohesive and immersive experience.

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The refreshed direction brought a bold yet nostalgic personality to the event, inviting team members to “saddle up” for an evening of barbecue, live music, and camaraderie — a spirited evolution of the Capilano brand’s appreciation night tradition.