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The weird order my brain works to make the project come together. Heres the steps I loosely follow when creating an original design.
Examples taken from my process book for myhealth, an app designed to show all medical information from all your medical professionals in one place. Created with accessibility for disabilities as a leading theme, the app was intended to be run as a standard for government healthcare professionals in order to provide a direct communication of health between patients and doctor.
When first given a brief, I try to think of all the possible ideas, descriptors, and titles to flush everything out and try and settle on a topic.
Building a list of words (especially when working with clients) helps me create a picture of what the brand values may be. I can then start creating visual assets with the brand attributes in mind.
I easily get distracted by new ideas and possibilities throughout the project so by highlighting some key ideas to follow, it can help me stay on track.
The most important part!
I start my creativity by researching as much background information as I can on the subject. It's easier for me to think of new connections and creative ideas if I can have as many pre-existing facts as possible to connect them to.
I like to take bits and pieces of solutions other people have already thought of and combine them in a way I've never seen before.
Depending on the implication, a logo will go through a series of trials and iterations to find the best one. This particular project was focused on wireframing and app development rather than logo, so it had very minimal development. Below is an example of another project with more attention to logo development.
Project: Mike Kelly Contracting
Worked with the client to select the styles and concept in initial logo development.
COLOUR PALETTE SELECTION
THUMBNAILS + WIREFRAMES
I start the creative execution by planning out thumbnails of possible compositions and rough ideas. They then develop a little more through wireframing.
PROTOTYPING & MOCKUPS
If the project requires it, I put the final execution into a prototype or mockup so communicate what the final design will look like in application.