THE VISUAL JOURNAL
The Visual Journal uses layout, typography, and imagery to assist readers in comprehension and retention of information. Targeted for visual and kinaesthetic learning styles, the vibrant colours and portioned copy breaks down information.
Students in science programs with visual and kinesthetic learning styles have trouble understanding and retaining lecture-style education found in universities. Furthermore, pieces of academic literature are difficult to pay attention to.
An Academic Journal that incorporates data visualization with fun typography and hand-drawn graphics as well as with an interactive boardgame. The journal is intended for students in post-secondary as well as highschool teachers who wish to use it as an in-class education tool.
Referencing traditional academic journal title-styles, the title and subtitle are presented in san-serif typography with a simple centre layout and strong hierarchy to provide emphasis. The rainbow-gradient shadow is a reference to gradients seen in early childhood learning environments and the off-set sharp lines represent similar shapes that are seen in early 19th-century science textbooks.
The bright, off-rainbow colour palette references education and enables the journal to be divided into sections visually using a colour per chapter. Studies have shown that colour categorization can increase students' ability to retain information.
The Mono-45 typeface was selected to communicate the structure and factual values of scientific learning. Basic Sans was chosen to compliment Mono-45 with a more playful and approachable style. Basic Sans has a number of line weights which allow for hierarchy to be made within the copy.
Navigation throughout the book is designed with busy students in mind by using hierarchy and communicating article length to the viewer. Each article features a title page with icons representing learning skills and the key information about the content.
In order to maximize comprehension, complex titles are broken into digestible chunks, large bodies of text include magazine-style layouts, and graphs illustrating complex data.